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ABOUT MAX'S RESTAURANT

In 1945, after World War II, Maximo Gimenez, a Stanford-educated teacher, befriended American troops stationed at Quezon City, Philippines.

A few of the soldiers would come to his house for a drink or two. Eventually they insisted that they pay for their meals. It was then that Maximo decided to open a cafe that served chicken, steak and drinks.

To help him with the cafe, his wife Mercedes and his sister in law Felipe, Joined hime there together with her niece Ruby, who managed the kitchen with her husband, Claro. It was Ruby who created a special recipe for chicken, which was so delicious, tender, juicy and crispy that got the G.I.s coming back for more. Soon enough, it became a legend with the filipino public too.

Encouraged by her mother to expand the menu and serve more Filipino food, Ruby set up a restaurant along Roxas Boulevard in the Baclaran district of Paranaque. It was decided that the restaurant would be named "Max's", which was Maximo's nickname.

Over the years, Max's Restaurants grew in popularity and became know as "The House That Fried Chicken Built."

Max's now operates over a hundred restaurants all over the Philippines. Max's aims to be a competitive international brand, and has expanded its operations to other countries overseas as well. It now has branches in North America (the first was opened in 1982) and the Middle East. We will continue to broaden our reach as we open new restaurants around the world in the years to come.

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Experience the taste of our all-time Filipino favorite, #PancitPalabok! Thick rice noodles in a delicious shrimp and ground pork sauce, garnished with garlic bits, ground pork cracklings, green onions, and boiled egg. One of Max's #NoodleFavorites, believed to symbolize #LongLife! #PampahabaNgBuhay! ... See Less

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Savor the taste of Max’s #SeafoodBinakol! Simmered in coconut juice and lemon grass with assorted vegetables. #Sumptuous and #Flavorful! Definite #MustTry! ... See Less

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Max's Restaurant featured on the first episode of Halo Halo Season Two on Eater’s YouTube Channel! Check it out!On the first episode of season two of Halo Halo, Francesca visits beloved Filipino chain Max's Restaurant with her family, and talks to the chef responsible ... ... See Less

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Celebrate #InternationalWomensDay! Empowering women around the world! ... See Less

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Try some of Max's #SoupFavorites! #SinigangNaHipon #Bulalo and #SeafoodBinakol! ... See Less

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Facebook



Experience the taste of our all-time Filipino favorite, #PancitPalabok! Thick rice noodles in a delicious shrimp and ground pork sauce, garnished with garlic bits, ground pork cracklings, green onions, and boiled egg. One of Max's #NoodleFavorites, believed to symbolize #LongLife! #PampahabaNgBuhay! ... See Less

View on Facebook

Savor the taste of Max’s #SeafoodBinakol! Simmered in coconut juice and lemon grass with assorted vegetables. #Sumptuous and #Flavorful! Definite #MustTry! ... See Less

View on Facebook

Max's Restaurant featured on the first episode of Halo Halo Season Two on Eater’s YouTube Channel! Check it out!On the first episode of season two of Halo Halo, Francesca visits beloved Filipino chain Max's Restaurant with her family, and talks to the chef responsible ... ... See Less

View on Facebook

Celebrate #InternationalWomensDay! Empowering women around the world! ... See Less

View on Facebook

Try some of Max's #SoupFavorites! #SinigangNaHipon #Bulalo and #SeafoodBinakol! ... See Less

View on Facebook


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